I help you transform
your content
and community
with big ideas,
delivered boldly.
Editorial direction for publishers, agencies and brands at moments of change
I spent nearly 20 years as an award-winning editor at some of the world’s leading digital publishers, focusing on high-impact storytelling, digital innovation, special projects and audience development.
Now, I help publishers, agencies and brands strengthen their content and community, particularly at times of growth or change.
Bring me in as a senior editorial figure when you’re looking for a shift in your narrative, the content you’re making, or how you reach and understand your audience.
Where I built my editorial career
For publishers
I lead flagship editorial series, new formats, audience strategy and research and community building, as a senior figure enabling you to move forward.
For brands and agencies
I deliver editorial-quality storytelling, clear data-backed strategy, sharper writing and narrative, to transform how your content works and how you and clients connect with your audience.
“Incredibly innovative. Louise is an editorial leader with the hustle to try new things and the heart to really understand the challenges that her audience faces.”
- Women in Marketing Awards judges
My full services
-
Giving you clearer content, stronger audience relationships and a sharper data-backed sense of what to do next. This can include content strategy, audience insight, community building online, value proposition development and editorial planning.
-
Leading or elevating your editorial or content on a part-time basis, saving you a full-time hire. I step into teams to shape priorities, strengthen output and improve ways of working, and can oversee both strategy and hands-on delivery.
-
Item description
-
For moments when you need fresh thinking and solid delivery. I can shape and lead launches like newsletters, editorial campaigns and series, research projects and other high-impact pieces of work.
-
Helping organisations, agencies and leaders say what they mean and get heard by the right people. This can include positioning, PR support, messaging, thought leadership, articles, white papers, award and grant applications and ghostwritten content.
“Incredibly innovative. Louise is an editorial leader with the hustle to try new things and the heart to really understand the challenges that her audience faces.”
Recent work
-
![]()
Building subscriber engagement and community through experiments for New Scientist
-
![]()
Designing and leading an innovative audience listening project to shape Positive News's membership model
-
![]()
Leading content strategy and launching a weekly newsletter for Woman Up
-
![]()
Designing the content framework, value proposition and new newsletter for OffGrid Sessions
-
![]()
Media training for agency leaders for Pumpkin PR through workshops and mock interviews
-
![]()
Interim commissioning editor at Campaign, helping deliver flagship Faces to Watch and Power 100 lists
-
![]()
Leading a new editorial strategy and franchises at The Female Lead, gaining 500,000 followers
Two ways to work with me
Fractional editorial director
Embedded in your team, part-time and ongoing.
Lead the editorial direction and set priorities
Own the content and audience plan week to week
Coach editors and teams
Cover a senior gap, such as leave, a vacancy or an interim period
Best for: teams that need senior editorial leadership without a full-time hire, or extra cover during a change.
Consultant
A defined project with a clear start and finish.
Content or audience strategy
Editorial audits and workflow redesign
Launching new series, formats or products
Launching or running a flagship editorial series or project
Best for: publishers with a specific problem or opportunity, or brands and agencies that want stronger storytelling and a rethink of their content.
“Louise brings together astute editorial judgement, rigorous audience insight and a clear sense of what the work needs to deliver commercially. For a strategically important piece of work, she was exactly the right person to bring in.”
“Louise is exceptionally experienced, decisive, organized, and insightful. She quickly gets a team rowing in the same direction, corrects course when needed, and brings a clear, direct, no-BS leadership style that earns trust and respect.”
“Louise helped us to define and design our content framework and how that comes to life. She brought clarity and ambition, as well as having that rare and invaluable skill of actually making stuff happen.”
“She focused on creating our own content, replacing a generic newswire service. This helped to strengthen our editorial voice, increase our social media followers and improve our Substack open rates.”